No “No” in Brazil

In Brazil, “no” is a very rude word. From an early age, Brazilians are taught to avoid saying “no.” This is why they have devised a “no” that is cleverly disguised as a “yes.” When you invite Brazilians to dinner, they will usually accept–even if they have already made other plans. Some will even agree on a time knowing very well in advance that they will not be able to attend.

Maybe Brazilians simply have another outlook on life, one that views life as inherently unpredictable, so unpredictable in fact that they might just make it to dinner after all–3 hours after your scheduled meeting! Unpredictability is at the heart of everyday life in Brazil. That’s why you should always say “yes,” even if it’s a “no” disguised as a “yes.” Because you never “No.”

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